5-Week Masterclass Sprint

Level-up Your
Ecommerce

Starts November 3! Join us for 5-weeks of fun and comprehensive learning that delivers everything you need to create a successful ecommerce business.
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Theory + Workshop

Our unique Theory + Workshop model teaches you what you need to know on each topic in session 1 each week, while diving in and getting hands-on in real time in the workshop session. It's a one-two punch that really works.

Live Sessions

This is not a pre-recorded set of videos with no interaction. Each session is live and you are encouraged to introduce yourself, interact, and build your network with other founders while you learn.

No B.S. Content

We know how busy you are. That's why each class is direct, to the point, and designed to give you actionable tips that take your business to a new level every week. It's one of the few zoom calls you'll look forward to each week.

The Schedule

Take your ecommerce to a new level in just 5 weeks.

Getting an ecommerce store up and running is only the first step of launching a successful business online. In this uniquely formatted masterclass, you'll learn actionable strategies to exponentially increase your ecommerce sales.
Week 1: Nov 3rd
Conveying Your Vision, Mission, and Culture through your Brand.
Often, consumers don’t buy products because they have the best features, price, or appearance. Neuroscience, psychology and behavioral economics has shown that consumers are not as rational as we think. They’re driven by subtle unconscious influences, and this is where great brands dominate.

You’ll learn the thoughts and best practices behind how to create and foster your brand during the Tuesday session. The Thursday session will feature a live brand analysis and tear-down of four companies in the program (maybe yours!)
Week 2: Nov 10th
Understanding Your KPIs and Building a Financial Model for Success.
How much should you spend on marketing? When is it time to make that new hire? How much capital do you need? I rarely meet founders that enjoy working on Cash Flow Analysis and five-year Financial Projections, but these documents help you map out a solid plan that answers the questions above and more

.Get an introduction and overview of each document during the Tuesday session — with access to download our template if you don’t have your own. On Thursday we will work through the spreadsheets with actual data from 3–4 companies in the program.
Week 3: Nov 17th
Developing Personas and your Go-To-Market Strategy.
The Harvard Business Review says Marketing is everything. While successful marketing may involve as much art as science, there are some processes to follow which will give you the best chance at success.

You’ve probably thought through your personas and implemented ad campaigns, but writing down the pain points, your unique value proposition and subsequently, your messaging for each potential buyer group is an important exercise. In addition, we’ll explore a variety of distribution points and how to set goals and utilize each one.

In our week 3 workshop, we’ll work with 2 companies to complete their Go to Market Strategy in real time to get a better sense of how it’s done.
Week 4: Dec 1st
Creating Insanely Loyal Customers that Last a Lifetime.
User Interface (UI) and User Experience (UX) are another key to ecommerce success. We'll work through understanding how a user will interact with your brand at every touchpoint and learn to build trust and answer objections before they arise.

Additionally, even if everything else is done exceptionally well, you’ll still only see a fraction of the success you could achieve until you start being intentional about customer lifecycle management. The longterm success of your company depends on it. We’ll talk through what it all means as well as sharing tactical tips that you can start using right away.

During the workshop portion of this week we will tear down 4 UX flows for companies in the program in real-time.
Week 5: Dec 8th
Driving Scalable Traffic and Creating Virality
Facebook, Instagram, and Google, Influencers and more. These days it’s so easy to boost posts or spin up some ad campaigns. Almost anyone can start a paid advertising campaign- that doesn’t mean anyone *should* start a paid advertising campaign. We’ll break down the basics of PPC, including tracking, targeting, and optimizing.

Next, getting results quickly with paid campaigns is great, but you should always be testing new channels to find ways to drive traffic organically and virally. We’ll talk strategy and discovering new channels, as well as establishing methodologies for testing new distribution points.

In the workshop, we’ll pull up the live campaigns for 2–3 companies for a real-time analysis on how to improve performance.
Meet your Advisor

“Pedro is very engaging and a great instructor.”

Each session is led by 3x founder, growth marketer and author Pedro Sostre. Get access to the framework he's used to drive over $100M in revenue for startups globally.

Your first step to a more successful business starts now.

For one low monthly price, Navigate Growth Members get access to our bootcamps & workshops, a free brand audit, and early access to our Go To Market Strategy builder.

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