Our Bootcamps

Level-up Your E-commerce

E-commerce, Branding, Marketing, Customer Lifecycle Management

Seven weeks of fun and comprehensive instruction that delivers everything you need to create a successful ecommerce business.

I 100% recommend this bootcamp to any entrepreneur. You'll receive tactical tips and specific answers to questions that you and your cohort have. Each topic has both a class and workshop component so that the concepts come to life.
Jess Tully - Palmpress
Your personality is hilarious - keeps us entertaining and never a dull moment. I appreciate your honesty and "realness". Pedro cares! Thank you for your time, energy and efforts to share your knowledge with us.
Alice Kim - PerfectDD
Pedro is very engaging and a great instructor/leader. He makes the boot camps fun and interesting - I was never bored. I also REALLY appreciate that he's actually walked the walk and had his own e-commerce business.
Lauren Fortune - Goods & Services

"A fun and interactive masterclass on how to grow your ecommerce business."

So you’ve just set up an awesome ecommerce store. You’ve picked out trending items, gotten a great website design prepared, and are ready for the sales to roll in.

But so far, your results are nothing short of underwhelming.

Getting an ecommerce store up and running is only the first step of launching a successful business online — now you need to establish sustainable strategies to increase ecommerce sales.

Boosting ecommerce sales isn’t as difficult as you might think! It certainly doesn’t require you to burn yourself out in the process. More often than not, it’s a combination of small techniques working together in unison to help you reach your revenue goals.

The Format & Schedule

Each cohort will consist of two required virtual sessions each week. A one-hour educational session on Tuesdays and a one-hour hands-on workshop on Thursdays each week. Companies in the program will have the option to submit their brand as the subject of the interactive workshop each week. All sessions will allow ample time for Q&A.

Week 1: Branding

Conveying Your Vision, Mission, and Culture through your Brand.

Often, consumers don’t buy products because they have the best features, price, or appearance. Neuroscience, psychology and behavioral economics has shown that consumers are not as rational as we think. They’re driven by subtle unconscious influences, and this is where great brands dominate.

You’ll learn the thoughts and best practices behind how to create and foster your brand during the Tuesday session. The Thursday session will feature a live brand analysis and tear-down of four companies in the program (maybe yours!)

Week 2: Financials and KPIs

Understanding Your KPIs and Building a Financial Model for Success.

How much should you spend on marketing? When is it time to make that new hire? How much capital do you need? I rarely meet founders that enjoy working on Cash Flow Analysis and five-year Financial Projections, but these documents help you map out a solid plan that answers the questions above and more.

Get an introduction and overview of each document during the Tuesday session — with access to download each template if you don’t have your own. On Thursday we will work through the spreadsheets with actual data from 3–4 companies in the program.

Week 3: Marketing Strategy

Developing Personas and your Go-To-Market Strategy.

The Harvard Business Review says Marketing is everything. I’ve said Marketing is about making people love you. While successful marketing may involve as much art as science, there are some processes to follow which will give you the best chance at success.

You’ve probably thought through your personas and implemented ad campaigns, but writing down the pain points, your unique value proposition and subsequently, your messaging for each potential buyer group is an important exercise. In addition, we’ll explore a variety of distribution points and how to set goals and utilize each one.

In our week 3 workshop, we’ll work with 2 companies to complete their Go to Market Strategy in real time to get a better sense of how it’s done.

Week 4: UI/UX and Conversion Rate Optimization

Getting the Most out of Every Person that Visits your Website.

User Interface (UI) and User Experience (UX) are another key to ecommerce success. When most people hear UI/UX, they think about design. I want to stress, this is not about making things look ‘pretty’. This session will be focused on understanding how a user will interact with your brand online at every touchpoint and how to think through this process in a way that builds trust, answers objections before they arise, and ensures that the path from discovery to completed sale is smooth and easy.

During the workshop portion of this week we will tear down 4 UX flows for companies in the program in real-time.

Week 5: Marketing Tactics (Paid)

Driving Scalable Traffic through Facebook, Instagram, and Google Ads.

These days it’s so easy to boost posts or spin up some ad campaigns. Almost anyone can start a paid advertising campaign- that doesn’t mean anyone *should* start a paid advertising campaign. We’ll break down the basics of PPC, including tracking, targeting, and optimizing. Then in the workshop, we’ll pull up the live campaigns for 2–3 companies and show a real-time analysis of the campaigns and make suggestions on how to improve performance.

Week 6: Marketing Tactics (Organic)

Creating Virality with Affiliates, Influencers, Content, and More.

Getting results quickly with paid campaigns is great, but you should always be testing new channels to find ways to drive traffic organically and virally. We’ll talk strategy and discovering new channels, as well as establishing methodologies for testing new distribution points. In addition, we’ll provide tips on winning with influencers, affiliates, and more.

Week 7: Customer Lifecycle Management

Creating Insanely Loyal Customers that Last a Lifetime.

Even if everything else we cover is done exceptionally well, you’ll still only see a fraction of the success you could achieve until you start being intentional about customer lifecycle management. Lifetime Value (LTV) is a metric that smart business owners are keenly aware of. The longterm success of their company depends on it. We’ll talk through what it all means as well as sharing tactical tips that you can start using right away.

For the hands-on session, we’ll take 2 companies and dissect their current plan for lifecycle management so everyone can see how this is implemented in practical terms.

Who Should Apply?

The ecommerce bootcamp is available to all Navigate companies, but the curriculum is geared towards companies that have an active ecommerce store. While there is no minimum revenue requirement, it will certainly help if you have some level of traffic and sales. This will enable you to put the tactics we talk about into action immediately and see the results.

Your first step to a more successful business starts now.

For one low monthly price, Navigate Growth Members get access to our bootcamps & workshops, a free brand audit, and early access to our Go To Market Strategy builder.

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